Microsoft has made several significant changes to its store offerings, especially for Windows 11 24H2 users and users with Copilot+enabled PCs. It is also promoting gaming sales.

Promoting Paid Gaming apps on Microsoft Store

Microsoft released a new build, 27788, on February 7th just a few days ago. In this build, they have made the Microsoft Store even more advanced, which will allow users to control heavy games easily. February's cumulative update, KB5051987, has also been released.

Phantomofearth According to a new post, the latest Insider update (v22501) includes notable features. In which they are emphasizing creating an advanced AI hub integration. You can see this post given below.

Updated AI Hub in the latest Microsoft Store Insider update (v22501) for users with Copilot+ PCs pic.twitter.com/NKv0wfjeOq

— phantomofearth ⛄ (@phantomofearth) February 12, 2025

The current working version of the Microsoft Store is 22412.1401.15.0. In which you will see the best gaming shell being promoted. That is, in the coming time, you will see all the PC games on the Microsoft Store only.

According to some old reports, high-resolution texture games like Call of Duty games will be seen in the store. The file size of games like these is very large. Which will give more control over the install size of the game. Right now it will be visible only on version 22501.1401 of the Microsoft Store on the Insider Build.

Microsoft is mainly promoting the gaming shell. The main reason for this is that with its help they will be able to promote Xbox easily.

Microsoft Store Features for Developers

Microsoft also provides a comprehensive support system where they are assuring to provide many important aspects. Like distribution and technical as well as marketing and customer support:

• Microsoft hosts and manages the app distribution process.
• They handle software updates through Windows.
• App restores capabilities for new devices.
• Payment processing is managed by Microsoft worldwide.
• Professional code signing services.
• Age rating is handled in partnership with the International Age Rating Coalition.
• Full product page management.
• Customer billing support.
• App download support.
• Track app performance through Microsoft’s analytics.
• Beta testing infrastructure.
• Marketing tools and analytics are readily available.
• Send notifications to users and reviews. Customer support for basic issues is provided by Microsoft.
• A generous 60-day free return policy on physical products purchased through Microsoft.

With all these features provided by Microsoft, they are pushing the paid to become the hub of gaming or app selling. That means in the future if you also create better games or PC apps then you will be able to sell them through their service.